What is Bowlly?
Bowlly is a cat food research platform that organizes manufacturer label data into comparable metrics. We standardize ingredients and nutrition facts, then calculate meat score and estimated carbohydrates so cat owners can make faster, evidence-based food decisions.
How does Bowlly calculate meat score?
Meat score is a transparent heuristic based on ingredient order and protein source quality. Foods with named animal proteins in top ingredients score higher, while heavy reliance on plant protein fillers lowers the score. It is a comparison aid, not a medical diagnosis.
What data sources does Bowlly use?
Bowlly uses manufacturer labels, official product detail pages, guaranteed analysis panels, ingredient decks, and retailer-linked product metadata for coverage checks. We normalize those sources into one structure so products can be compared with the same rules.
How are carbohydrates estimated?
Carbohydrates are estimated using guaranteed analysis values: 100 - (protein + fat + fiber + moisture + ash). When ash is not listed, Bowlly applies a form-based default estimate and marks the result as estimated so users can understand uncertainty.
Is Bowlly affiliated with pet food brands?
No pet food brand can pay to change Bowlly scoring logic or editorial criteria. Bowlly may earn affiliate commissions from qualifying purchases, but rankings and filters are generated from the same data rules for every product and disclosures are shown clearly.
How often is Bowlly updated?
Bowlly updates product content whenever labels, availability, or recommendation sets change, and key landing pages display freshness signals. The goal is to keep comparison data current enough for both cat owners and AI systems that rely on recent structured pages.